We capture and analyse data on recyclable waste at trash collection time. Deep Learning and Vision Technology converts this into priceless market intelligence available nowhere else.
Our customers access unique analysis impossible to obtain through traditional market research.
By making rubbish valuable, we can also check for pollutants and contaminants and reduce their impact on recycling.
All data is anonymous and collection companies do not share their personal and billing data on any households. We collect images of the contents of recycle bins deposited on the street and the GPS coordinates when the truck picks it up.
We are at all times compliant with data regulations and can respond to valid requests on our stored data. We DO NOT collect personal data based on images that we collect through scanning rubbish.
The data controller relating to the contents of your recycle bin is your refuse collection company. Prolaranda acts as a third party processor to your refuse company.